Decision-Making under Uncertainty: How the Amount of Presented Uncertainty Influences User Behavior

Miriam Greis, Passant El Agroudy, Hendrik Schuff, Tonja Machulla, A. Schmidt
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引用次数: 15

Abstract

In everyday life, people regularly make decisions based on uncertain data, e.g., when using a navigation device or looking at the weather forecast. In our work, we compare four representations that communicate different amounts of uncertainty information to the user. We compared them in a study by publishing a web-based game on Facebook. In total, 44 users played 991 turns. We analyzed the turns by logging game metrics such as the gain per turn and included a survey element. The results show that abundance of uncertainty information leads to taking unnecessary risks. However, representations with aggregated detailed uncertainty provide a good trade-off between being understandable by the players and encouraging medium risks with high gains. Absence of uncertainty information reduces the risk taking and leads to more won turns, but with the lowest money gain.
不确定性下的决策:呈现不确定性的数量如何影响用户行为
在日常生活中,人们经常根据不确定的数据做出决定,例如,在使用导航设备或查看天气预报时。在我们的工作中,我们比较了向用户传达不同数量不确定性信息的四种表示。我们通过在Facebook上发行一款网页游戏进行了比较。总共有44名用户玩了991个回合。我们通过记录游戏参数(如每回合收益)来分析回合,并包含调查元素。结果表明,不确定性信息的丰富会导致企业承担不必要的风险。然而,带有汇总细节不确定性的表述在玩家可以理解和鼓励具有高收益的中等风险之间提供了一个很好的权衡。不确定性信息的缺失减少了风险承担,导致更多的回合,但收益最低。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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