Research on Tourism Development Strategy Based on Analytic Hierarchy Process

Abstract

As a megacity in China, Wuhan enjoys rich cultural tourism resources and has a full industrial chain for cultural tourism development. The author takes Wuhan as a research site, adopts questionnaires, analytic hierarchy process, etc. selects 12 cultural tourism resources that best represent the city style of Wuhan as breakthrough points, constructs an evaluation index system for cultural tourism development in Wuhan, and conducts in-depth investigation and research on cultural tourism development in Wuhan. Through data analysis and sorting, effective strategies suitable for cultural tourism development in Wuhan are found to innovate the development of Wuhan's cultural tourism industry.