THE GAME THEORY’S APPLICABILITY IN THE TECHNOLOGY SECTOR: THE CASE OF INTEL AND AMD

Doaa Salman, Rana Raafat
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Abstract

This paper discusses the dominance of AMD and Intel as they are the two main computer chip producers in the market and their price reduction strategies that resulted in a loss for both enterprises. Also, the paper highlights the applied prisoner dilemma strategy. The methodology section of this research includes a payoff matrix between the two companies, followed by an analysis of CPU prices offered by Intel and AMD. And finally, an illustration of Intel’s share of sales to analyze the market standing of the two companies. The findings of this study show that Intel needs to readjust its pricing policy as slashing prices cannot be maintained in the long term.
博弈论在科技领域的适用性:以英特尔和amd为例
本文讨论了AMD和英特尔的主导地位,因为他们是两个主要的计算机芯片生产商在市场和他们的降价策略,导致损失的两个企业。并重点介绍了应用的囚徒困境策略。本研究的方法论部分包括两家公司之间的收益矩阵,其次是英特尔和AMD提供的CPU价格分析。最后,以英特尔的销售份额为例,分析两家公司的市场地位。这项研究的结果表明,英特尔需要重新调整其定价政策,因为大幅降价无法长期维持。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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