Analisis Strategi Bisnis UMKM melalui Pemanfaatan Media Sosial Tiktok Shop

Abstract

During  the  Covid-19  pandemic,  it  was  a  period  where  initially  all business    sectors   experienced    a   decline,   starting    from   turnover, creativity and innovation in products, packaging, and efforts to promote business  development  in Indonesia.  MSMEs in the city o f Padang are starting to move into their business activities, which initially started as an offline shop/door to door, now they have turned into an online shop. Every business owner must do an online shop because of the impact of the pandemic. the times from day to day are always included in terms of business promotion by using the Tik Tok Shop for MSMEs in the city of Padang.  With  this convenience,  consumers  do  not need  to  be tired  of spending  time,  transportation  money  to  shop  at  the  market  or  mall because all products are provided in one Tiktok shop application and free shipping is delivered directly to consumers'  homes.