Green Consumerism in Indonesia

Proceedings of the 2022 International Conference on Engineering and Information Technology for Sustainable Industry Pub Date : 2022-09-21 DOI:10.1145/3557738.3557880

L. Sanny, Y. Natalia, Glory Aguzman, A. Sasongko, M. Ninal, Yulieni Yulieni

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引用次数: 1

Abstract

Green consumerism contributes to the preservation of the sustainability development in the future. The use of green products is part of the pro-environmental behavior that plays an important role in reducing the amount of waste, sustainable development, and saving resources. This study aims to determine the effects of attitude, subjective norm, and perceived control behavior on green consumerism in Indonesia with green purchase intention as an intervening variable. This research is a quantitative study by distributing questionnaires to respondents with good understanding of the concept of green or eco-friendly products and data processing is done by path analysis. Results showed that attitude and perceived control behavior affect green purchase intention while subjective norm does not. Attitude, subjective norm and perceived control behavior do not directly influence green consumerism. This study shows that the intention to buy green products and adopt green consumerism is influenced by internal consumer factors.

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印尼的绿色消费主义

绿色消费主义有助于保护未来的可持续发展。使用绿色产品是亲环境行为的一部分，在减少浪费、可持续发展和节约资源方面发挥着重要作用。本研究旨在以绿色购买意愿为中介变量，探讨态度、主观规范和知觉控制行为对印尼绿色消费主义的影响。本研究是一项定量研究，通过向了解绿色或环保产品概念的受访者分发问卷，并通过路径分析进行数据处理。结果表明，态度和知觉控制行为对绿色购买意愿有影响，而主观规范对绿色购买意愿没有影响。态度、主观规范和感知控制行为对绿色消费没有直接影响。本研究表明，消费者购买绿色产品和采取绿色消费主义的意愿受到消费者内部因素的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2022 International Conference on Engineering and Information Technology for Sustainable Industry

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