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Measuring Neurophysiological Signals, Fixations and Self-report Data for Product Placement Effectiveness Assessment in Music Videos

Experimental and Quantitative Methods in Contemporary Economics Pub Date : 2018-11-29 DOI:10.1007/978-3-030-30251-1_18
Ana C. Martinez-Levy, G. Cartocci, E. Modica, D. Rossi, Marco Mancini, A. Trettel, F. Babiloni, P. Cherubino
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测量神经生理信号，固定和自我报告数据的音乐视频植入效果评估
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Experimental and Quantitative Methods in Contemporary Economics
Experimental and Quantitative Methods in Contemporary Economics
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