Multiple disseminating dynamics of human behavior in social network

Abstract

Human behavior is often influenced by several external factors and there are some similarities between the information spreading and the human behavior dissemination. In this paper, we propose a novel susceptible- negative/positive-recovered-susceptible (SN/PRS) model to depict human behavior disseminating in social networks from microscopical view. Different from previous literature, the discrete SN/PRS model considers the neutralization reaction of multiple behavior, and the marginal diminishing effect. Then the influences of topology structure, degree and ratio of initial fixed infected nodes on system stability are investigated. Results display that the density of two kinds of spreaders have similar periodic oscillations, but various phase diagrams during the behavior disseminating process in different networks. Finally, the countermeasures to prevent the outbreak of negative behavior are proposed respectively.