Desafios de design para a TV digital interativa

Abstract

Taking in account the social relevance of the terrestrial TV in Brazil and the transition to the digital technology - meaning new opportunities for exploring interactivity on TV - this paper is a worldwide review of HCI studies applied to interactive TV. Organizational semiotics artifacts are used in order to identify the main questions related to the interactive TV in the Brazil scene. The main design challenges are also pointed out by this study.