A perceptive and persistent pioneer

Abstract

Discusses Pierre Wack, the Frenchman credited, along with Ted Newland, as the developer of scenario planning at Royal Dutch/Shell, that then developed and used scenarios to good effect. Looks in depth at some of Wack's scenario concepts showing how many organizations have used scenarios with very different degrees of success. Concludes that many who have tried using scenarios express disappointment at their inability to achieve this goal.