The Strategy of Developing Broiler Chicken Agribusiness on Livestock Partner Farms in the Village of Sasa, Ternate Sub-District, Ternate City

Abstract

The livestock partner is a livestock company located in the South Ternate district, which provides live and slaughtered broiler chickens. Livestock partner is also very concerned about the distribution and marketing of broiler chickens because the prospect of broiler chickens is still promising with the widening of the market and the magnitude of fulfilling the needs the public will broiler chickens. This study aims to analyze what strategies must be carried out by the livestock partners of livestock partners in the village of Sasa in developing their business. This research took place from September to October 2018 with the sampling method used was the purposive sample method while the analytical method used was a qualitative analysis (SWOT). Data was collected, then compared in two factors, external opportunities and threats — internal factors, strengths, and weaknesses that can affect the progress of the company. The results got in the SWOT's analysis matrix diagram, the position of livestock partner farms is in quadrant I with coordinates X (1,233) and Y (1,396) these positions depict broiler chicken farms Partner cattle are in a helpful position, and the right strategy is SO strategy (strength – opportunities).