METHODS OF ARCHITECTURAL AND ARTISTIC EXPRESSION OF CATERING ENTERPRISES

Abstract

The article examines the issue of architectural and artistic expressiveness of public catering enterprises located in the urban environment, recreational areas and non-urban natural environment. The means of placement and composition, which take into account the natural environment, optimal orientation to the cardinal points, the topography of the area, the character of the building, etc., are used to achieve an organic connection between the building of public catering establishments and the environment. On the basis of the conducted researches, by the method of comparative analysis of examples of foreign and domestic public catering enterprises, the following methods of architectural and artistic expressiveness were identified and recommended: in the urban environment - accentuation of the building in the ordinary development, separation of the building from the ordinary development, using of the emotional background of the historical building, enterprise conceptuality, using of color and light solutions; in recreational areas, outside the city in the natural environment - the using of local materials and traditions, using of the available relief, the method of contrast and nuance, achieving of nature contact. The above-mentioned methods of architectural and artistic expressiveness of public catering buildings contribute to harmonious coexistence in the surrounding environment, have an aesthetic character, ensure their comfort, consumer’s appeal, and commercial efficiency. To create the architecture of the public catering enterprise and enhance its visual expressiveness, architects should make maximum effort not to violate the original integrity of the place and to connect the building with the surrounding environment as closely as possible.