The Model of Service Quality at Na Yai Arm Sub-District Administrative Organization, Na Yai Arm District, Chantaburi Province, Thailand

Abstract

The objectives of this study were: 1) to analyze the model of service quality at Na Yai Arm Sub-district Administrative Organization, Na Yai Arm District, Chanthaburi Province using empirical data, and; 2) to study the effect on administration using the concept of good governance of service quality in the Na Yai Arm Sub-district Administrative Organization, Na Yai Arm District, Chanthaburi Province. The population consisted of 2,946 heads of households who were registered in Na Yai Arm Sub-District Administrative Organization. Using a stratified random sampling technique, 352 participants comprised the sample group , while participants from each village were randomly selected by simple random sampling. A questionnaire was used as the research instrument in this study. A Structural Equation Model Analysis was used for inspecting the concordance of the developed model with the empirical data and for studying the direct effect of administration following the concept of good governance on service quality at Na Yai Arm Sub-district Administration Organization, Na Yai Arm District, Chanthaburi Province. The findings were as follows: 1.  The analysis result showed that the model of service quality fit with the empirical data 2. The result of the analysis also showed that good governance affected service quality at Na Yai Arm Sub-district Administrative Organization.