Motif dan Kepuasan Mahasiswa dalam Mengapresiasi Jogja-NETPAC Asian Film Festival 2020 melalui Akun Instagram

Abstract

Student’s Motivation and Satisfaction in Appreciation of Jogja-NETPAC Asian Film Festival 2020 Through Instagram Account. Organizing a film festival is usually done directly. This is closely related to the factors supporting the implementation of these activities. Especially things related to the program that will take place in it, such as sitting together in one room to watch films selected by the organizers. However, this must be put aside for now, given the crisis of the Covid-19 pandemic. This study will look at the motives and satisfaction of visitors to the Jogja-NETPAC Asian Film Festival 2020 film festival which is held online. The survey method using the uses and gratification approach will see how the effectiveness of the use of the Instagram application is related to fulfilling the satisfaction and motives of film festival visitors. This study sees the use of social media as an alternative for organizing activities such as film festivals during the Covid-19 pandemic.