Communication Strategy of Trendy Brands under the Background of New Media

Abstract

The continuous development of new media has created a new field of communication. Internet communication is playing an increasingly important role in brand communication. The development of new media and new technologies has promoted new thinking on brand communication. The development has been combed and studied, and based on the characteristics and trends of new media and network communication, a feasible communication strategy is proposed for the communication of trendy brands in order to better play the role of new media in the development of trendy brands.