Boosting item keyword search with spreading activation

Abstract

Most keyword search engines return directly matching keyword phrases. However, publishers cannot anticipate all possible ways in which users would search for the items in their documents. In fact, many times, there may be no direct keyword match between a keyword search phrase and descriptions of relevant items that are perfect matches for the search. We present an automated, high precision-based information retrieval solution to boost item find-ability by bridging the semantic gap between item information and popular keyword search phrases. Our solution achieves an average of 80% F-measure for various boosted matches for keyword search phrases in various categories.