PECULIARITIES OF CREATING A POPULAR INTERNET MEDIA

Abstract

The article deals with the peculiarities of creating an online media, using different advantages of Internet. Since its launch, the Internet has been picking the audience in the traditional media, forcing or thinking about survival issues. The adaptation of traditional media to digital age conditions are doing, largely by switching from one sector med in a market a few. Accordingly, such forms of editorial work have arisen when journalists prepare their material in several kinds, given that the information will be used both on the website, in the newspaper or magazine, and on radio and/or television. The internet has now provided an opportunity, on the one hand, to effectively manage the information coming from different sources, and on the other hand to supply it for different platforms. The multiplication of dissemination channels has allowed the media to practice new schemes of media interactions. Following the media integration came media convergence, which means combining the production of media messages of different formats due to the use of common technologies and unified organizational principles. In view of these developments, the massive emergence of convergent editions, which were able to simultaneously generate content for almost any type of media, transforming it accordingly, subsequently led to the emergence of entire media holdings that were able to equally represent themselves at all playgrounds: television, radio, press, of course, on the Internet. However, the oversaturation of such positioning of such media gradually tired the users who, being in a constant information noise, did not want to receive the same information several times, submitted differently. They spend more time online, choosing resources with interesting information for themselves. In fact, the audience wanted to see the most complete material, with comments and explanations, links and supplements in the form of photos and videos that is, to get everything in one place.