Mapping of the Handicraft Productive Chain as a sustainability tool the Flor do Barro Group - Alto do Moura - Pernambuco / Brazil

Abstract

This article presents the partial results of the extension project “Flores do Barro: mapping and ideation of the handicraft production chain” which aims to propose, through design and its dialogical character, strategies for valuing resources for the production and commercialization of the ceramist group Flor do Barro in Alto do Moura, Caruaru - Pernambuco - Brazil. The work method used was designed based on the Handicraft Productive Chain Analysis Model, developed by the Laboratório de Design O Imaginário/UFPE, to collect information from the actors involved in the stages: identification of the raw material; production processes and market access. As a result, we can identify obstructions and/or bottlenecks in relation to "knows how to do" practices, as well as opportunities to improve the approach to other market niches with an emphasis on the creative and productive capacity of the community.