Thinking on Wealth Management Education in Marketing Specialty Construction

Abstract

This research takes the curriculum system design and teaching content reform of marketing specialty and marketing course as the research content. Through the analysis, we can connect and cooperate with the teaching work of other courses, because students’ wealth creation ability cannot be completely cultivated through one course. It needs the basic and progressive development. At the same time, it needs study how to consolidate and improve the ability learned by students in other courses before through classroom teaching, integrate the existing ability of students with the ability required by existing courses, and cultivate students’ innovative compound wealth creation ability. Keywords—marketing; wealth management; specialty construction