A Study on the Future Potential of Retail Virtual Stores

Abstract

In the most recent few years, the retail online store has emerged as the most prominent trend in the field of social services. People have a tendency to shop online at retail websites an increasing amount. This pattern is expected to continue to gain momentum as a direct result of the development of 3D virtual reality. As a result of this, the potential for the establishment of online retail outlets has garnered a lot of interest. This study investigates the effect that the proliferation of head-mounted displays (HMDs) has had on foot traffic in retail establishments and investigates how virtual reality (VR) could improve the overall shopping experience for customers at every stage of the journey. We used a qualitative research design, which included interactions with both industry specialists and average customers as part of our investigation. In addition, the purpose of this study is to create new ground by making an attempt to use the existing literature as a guide to assist in predicting future directions and trends for purchasing online.