{"title":"THE IMPACT OF CELEBRITY ENDORSEMENT ON PERCEIVED\nEFFECTIVENESS OF HEALTHCARE PRODUCTS OR SERVICES","authors":"Sadruddin Hirani Neelam, Hussain Mohsina","doi":"10.26634/JMGT.14.4.16679","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":405913,"journal":{"name":"i-manager’s Journal on Management","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"i-manager’s Journal on Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26634/JMGT.14.4.16679","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}