Analysis on DingTalk’s Marketing Strategy

Abstract

In 2020, the epidemic spread all around the world. When people stayed at home to isolate themselves, the workplace apps played an essential role for businesses and schools. DingTalk is one of the workplace apps which help people to work or study online. The theme of this paper is about DingTalk's marketing strategy, including the advantages and disadvantages of marketing strategies, the suggestions for improving its products. By using data comparison and so on, the author studied some product information of DingTalk and drew a conclusion. These statistics and information come from the related articles and Dingtalk websites. This article analyzes the benefits and drawbacks of Dingtalk and the way to improve the brand.