Analysis of The Role of Competitive Benchmarking on Service Delivery in Multinational Pharmaceutical Companies in Nairobi City County, Kenya

Abstract

The role of pharmaceutical firms in the ever changing global economy is indisputable. The pharmaceutical industry plays the important role of constant production, development and marketing of medication to clients in need of these services. In the Africa, there has been increased growth in the pharmaceutical market, with an increase in the number of pharmaceutical firms in individual countries (Chorey, 2019). The African drug market has been of importance in terms of service delivery and is considered to be the one to save lives in African countries in the next years to come (World Bank, 2016).