Antecedents Green Loyalty: A Study On Aqua Consumers

Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia Pub Date : 2021-03-02 DOI:10.4108/EAI.12-12-2020.2305127

Leli Fitriani, J. Jaelani, Odang Supriatna, A. Hamzah

引用次数: 0

Abstract

. This research aims to analyze the influence of green consumer behavior and green satisfaction on green loyalty. The amount of respondents as the sample in this research is 152 respondents. The method used in this study is Structural Equation Modeling (SEM) analysis. Based on the results, variable green consumer behavior has a positive effect on green satisfaction, green consumer behavior has a positive effect on green loyalty, and green satisfaction has a positive effect on green loyalty.

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前因绿色忠诚:对水产消费者的研究

．本研究旨在分析绿色消费者行为和绿色满意度对绿色忠诚的影响。本次调查的调查对象为152人。本研究采用结构方程模型(SEM)分析方法。研究结果表明，绿色消费者行为对绿色满意度有正向影响，绿色消费者行为对绿色忠诚有正向影响，绿色满意对绿色忠诚有正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia

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