Application Of Machine Learning Techniques For Fake Customer Review Detection

Abstract

Now-a-days with the increasing demand of the web , online marketing is additionally becoming progressively popular. This is often because; tons of products and services are easily available online. Hence, reviews of these products and services are vital for customers also as sellers. But, to gain profit or promotion, scammers produce fake reviews. These fake reviews written by scammers prevent customers and sellers reaching actual opinion about the products. Hence, fake reviews or spam reviews must be detected and eliminated so as to prevent misleading potential customers. In our work, supervised and semi supervised learning techniques are applied to detect spam review.