News Industry 5.0: Humanoid vs Journalist’s Culture

Abstract

. Humanoid is a robot that resembles humans, both intelligence and physical appearance. The emergence of future humanoid journalists raised question, whether in the professional journalist and their culture will be completely replaced by humanoid journalist, or will they become partners with whom they expand the scope of work and build a more sophisticated culture. This study aims to explore how the news industry 5.0 brings together humanoid culture and journalistic culture in the future, and examines the possibility in technical, organizational, and cultural aspects of this phenomenon based on Arnold Pacey's thinking. Data collection was carried out through news observations on the website and video share regarding humanoid Sophia, through direct observation of the Sophia robot that had been conducted in May 2019, interviews with several journalists who has attended the conference. This study concludes that the existence of future humanoid journalists is a breakthrough in the industrial era 5.0 that needs to be observed as early as possible, especially in technical, organizational, and cultural aspects. Other than those issues, a crucial matter to be considered is regarding impact humanoid journalism on the cultural ethics of journalists that have been built for centuries.