Analysis of Factors that Encourage the Interest of Young Entrepreneurs in Fashion as an Active Role in Preserving Regional Balinese Clothing (Implementation of Governor Regulation No. 79 of 2018)

A. Astari, Ni Luh Sucandrawati
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Abstract

. The development of the fashion world in Bali in recent years has been dominated by the development of traditional Balinese clothing, in the hands of the younger generation the development of the fashion industry has become more creative and innovative, especially since 2018 supported by the regulation of the Governor of Bali (Pergub) No. 79 of 2018 concerning the day of using Balinese traditional clothing so that it has a big impact to growth of young entrepreneurs, especially traditional clothing that is directly used to preserve Balinese regional clothing. From the explanation above, the research aims to find out how much the factors that influence the entrepreneurial interest in fashion in young entrepreneurs. Because the research was conducted during the Covid 19 pandemic, the data collection technique was carried out by using an online questionnaire in the city of Denpasar, Bali. The results of data processing both partially and simultaneously show a significant influence on income expectation factors, social media, creative industries and entrepreneurial spirit on the interests of the young generation, especially women entrepreneurs in the fashion sector in Denpasar, Bali. This research is expected to have implications for the younger generation in growing interest in entrepreneurship.
鼓励年轻企业家对时尚感兴趣的因素分析,以积极发挥保护巴厘地区服装的作用(实施2018年第79号省长条例)
. 近年来,巴厘岛时尚界的发展一直以巴厘岛传统服装的发展为主导,在年轻一代的手中,时尚产业的发展变得更加富有创意和创新,特别是自2018年以来,巴厘岛总督(Pergub) 2018年第79号关于巴厘岛传统服装使用日的法规的支持,使其对年轻企业家的成长产生了很大的影响。尤其是传统的服装,直接用来保存巴厘岛的地方服装。通过以上解释,本研究旨在找出影响年轻企业家对时尚创业兴趣的因素有多大。由于该研究是在2019冠状病毒病大流行期间进行的,因此数据收集技术是在巴厘岛登巴萨市使用在线问卷进行的。数据处理的结果部分和同时显示,收入预期因素、社交媒体、创意产业和创业精神对巴厘岛登巴萨年轻一代,尤其是时尚行业的女性企业家的兴趣有显著影响。预计这项研究将对年轻一代日益增长的创业兴趣产生影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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