Consumer Behavior in Mobile Commerce Adoption: A Systematic Literature Review

Abstract

Mobile commerce has experienced rapid development in recent years. Mobile commerce is a trend in online shopping activities that are used to support traditional e-commerce. Based on these conditions, it is necessary to conduct research related to mobile commerce adoption to explore new research interests. Theoretically, it is important to evaluate the results of previous studies and gain increased insight through a systematic literature review. This research began with a systematic evaluation of the literature on mobile commerce uptake, which was then examined based on context, theory, and influencing variables. This study analyzes articles that can be accessed from well-known publishers. The potential and direction of research in the topic of interest have been mapped using the findings of a thorough literature review.