Impact of Cloud-Based Customer Relationship Management (CRM) in Healthcare Sector

Abstract

Customer Relationship Management (CRM) in healthcare is extremely beneficial for a clinic chain or a small-scale private hospital that provides independent medical practice. Cloud-based healthcare CRM system implementation varies. Various companies are releasing products, making acquisitions, forming alliances, and forming joint ventures in the healthcare CRM market. The communication module segment of the healthcare CRM market is the most important application segment, accounting for 35.7% of total CRM market sales in 2018, with ${\$}$ 17.1 billion in revenue. The ongoing demand for virtual care is one of the primary drivers of the global healthcare CRM market’s growth. It is critical to be innovative and embrace new approaches in order to improve India’s healthcare system. The importance of incorporating the CRM model into India’s healthcare system, as well as the implications for the country’s economic development, is discussed in this paper.