Hindrances to the Development of Tourism E-Commerce in China

Lixia Yang, Xun Liu, Changyong Xu
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Abstract

E-business has developed quickly in China and China is rich in tourism resources. Compared with other countries, however, the development of tourism e-commerce in China has not developed as well as people had expected. It is worth considering what hinders its development? This paper mainly discusses the hindrances to the development of tourism e-commerce from two aspects. One is analyzed from technical hindrance, namely, incomplete searching of information, similar business model, unclear profit outlook and lack of the main tourism business to support; the other from legal hindrance, such as lower transaction security and lack of credit. And finally three pieces of developing strategies are put forward.
制约中国旅游电子商务发展的因素
中国电子商务发展迅速,旅游资源丰富。然而,与其他国家相比,中国旅游电子商务的发展并没有像人们想象的那样好。是什么阻碍了它的发展,值得思考。本文主要从两个方面探讨了制约旅游电子商务发展的障碍。一是从技术障碍方面分析,即信息检索不完整、商业模式相似、盈利前景不明确、缺乏旅游主营业务支撑;二是法律障碍,如交易安全性低、信用缺失等。最后提出了三条发展策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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