The influence of inherent interactivity on information recall in knowledge visualization design

Abstract

The inherent interactivity in knowledge visualization design is considered to be able to help users better understand and recall information content. However, little is known about whether and how such interactivity would affect information recall. Therefore, this study designs an experiment for subjects with a single factor at two levels (high and low intrinsic interaction) to explore the influencing mechanism between inherent interactivity and information recall, while measuring the influence of such intermediary variables as cognitive involvement, perceived active control and cognitive load on this mechanism. The results show that participants in low inherent interactivity can recall more information than in high inherent interactivity. In the analysis of mediating variables, the relationship between inherent interactivity and information recall is significantly affected by the mediating variables, and the perceived active control delivers a significant positive impact on this relationship.