Research on Internet Corporate Social Responsibility Evaluation Based on Analytic Hierarchy Process

Abstract

— At present, China's Internet industry has a low level of social responsibility performance, and the social responsibility evaluation index system for Internet corporates has not been established. From the perspective of stakeholders in the Internet industry, this paper uses analytic hierarchy process to construct an evaluation index system of social responsibility for the Internet industry, which contains nine dimensions and 25 sub-indexes. Based on the established evaluation index system, ten listed Internet companies such as Alibaba and Tencent were selected to evaluate their social responsibility performance and compared. The results show that there is a big gap in the performance of Internet corporate social responsibility, and the performance of Internet giants is better.