Factors That Affect The Development Of Tourism On The Belitung Island

Abstract

The purpose of this research is to analyze the factors that affect the development of the KEK Tourism Kelayang Cape as an alternative economy after tin mining. The research method used with quantitative descriptive design, the number of samples are 80 SME based on Tourism. Analysis of the data by using the second order analysis with the Principal Component Analysis (PCA) or known as PLS Formative with the XLSTAT PLS-PM Progam. Research findings indicate that the factors that affect the development of KEK Tourism Kelayang Cape, sequentially from the largest is a media networking and communication Industry, the behavior and consumer reactions, marketing strategy, politic-economicsocial support and technology, government regulation, natural environment, skills and expertise and Industrial action and the competition. The results of research has implications for the management practices that within the framework of the speed up the development of KEK Tourism Kelayang Cape, The most important is the more expand network media and communication industry in the current digital era, but the best performance is skills and expertise but this dimension is not so important. Research Originality : This research carried out in the election of 1 from 10 tourism destinations in Indonesia is the area of the KEK (Special Economic Zone), based on tourism , in The Belitung Island, by focusing on the factors that affect the development of tourism in Belitung Island. Keywords— Media Networking and Communication Industry, Behavior and Consumer Reactions, The Development of KEK Kelayang Cape Tourism