Hanna Komulainen, Saila Saraniemi, Pauliina Ulkuniemi
{"title":"Engaging non-active consumers to use mobile financial services","authors":"Hanna Komulainen, Saila Saraniemi, Pauliina Ulkuniemi","doi":"10.4324/9781351174466-2","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":319843,"journal":{"name":"Marketing and Mobile Financial Services","volume":"52 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing and Mobile Financial Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781351174466-2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}