The Implementation of Agile Project Management in the Fast Fashion Industry

Abstract

In the world of fast fashion, the focus isn't on price competition any more, and the efforts of all of the subjects in the supply chain are directed toward creating as many product collections in as little time possible (Birtwistle, Fiorito, Siddiqui, 2003). Because of this, fashion companies use project management and strategies such as agile supply chains and quick response systems, insuring that they can meet customers' wants, flexibility, and easier communication in the process which begins with the idea about creating a certain product and ends with this product on shelves, available to the customers in the retail market. This paper intends to show how the fashion industry has changed in the past 30 years, and in which ways it has directed its efforts to more agile practices in order for companies to be competitive in this fast-changing market.