Green Washing Mechanism Analysis of Research Based on the Green Bond Market

Abstract

In order to vigorously promote the process of "carbon peak" and "carbon neutrality" strategy, green finance is an important starting point, to promote the development of green financial products and services, and to guide investors to invest in green projects. Green bonds are an important tool to realize green finance, but there is a green cleaning phenomenon that cannot be ignored in the green bond market. It is the means that bond issuers mistakenly guide investors to invest to reduce financing costs and enjoy policy dividends, which limits the normal play of the green investment function. This paper will focus on the green cleaning mechanism of green bond market, which is divided into green bond market third party institutions to provide investors with false signals, green cleaning and non-substantial green merge three mechanisms, the essence of the three mechanisms is information asymmetry, this paper will be from reduce the phenomenon of green cleaning to avoid measures, help the healthy development of green financial market.