Perceptions of Circular Cosmetics SME Business Model in Indonesia : Result from a Pilot Survey

Abstract

The application of a circular economy business model is a challenge in various industrial sectors. The increase in the number of cosmetics consumption encourages to know the perception of entrepreneurs in the cosmetic sector towards the circular economy by using a combination of the ReSOLVE framework and material value conservation to determine its relationship to value creation. From the survey conducted, this framework is in line with the goals of entrepreneurs to increase the value creation. The most influential variable in increasing value creation is Share.