The Digital Universe: Changing Paradigms of E-Business in India

Abstract

In the present scenario, globalization has pushed every economy to adopt new technological innovations in business process to compete with international market with perfection. Business intelligence has been emerging as primitive area of research and study for researchers as well as practitioners. It reflects the impact and extent of solving the data related problems in contemporary business environments. Today's world is the age of several path breaking innovations. It converts the traditional methods of business that prevails in the trade market for several years into a viable alternative that is e-business. It is defined as the process of using electronic technology to carry out any business activity. Even though many India organizations are trying to convert their traditional methods of business into e-business, we cannot deny the fact that e-business trend is a new sprung in the Indian market and is not yet practiced at a rapid rate. Therefore it is necessary to understand the pros and cons of e-business before conducting such business process on Internet. This paper discusses the present status of e-business in India while examining the challenges faced bye-business players in India.