GOALS AND OUTCOMES OF SLOW TOURISM: CASE STUDY OF VOJVODINA PROVINCE

Abstract

Purpose – Numerous new forms aimed at meeting the sophisticated needs of modern consumers characterize tourism, as one of the fastest growing sectors in the world. In such conditions, the concept of slow tourism gained importance accompanied with a strong need to slow down the pace of life. The aim of this paper is, in addition to explaining this phenomenon, to examine the manner of travel when visiting slow destinations in the autonomous province of Vojvodina, as well as to determine the goals and outcomes of tourist visits. Methodology – For the purposes of the research, authors form list of goals, outcomes and mode of travel. The list of goals and outcomes expected after the trip in the questionnaire was taken and adjusted to the scale applied by the authors Oh, Assaf and Baloglu (2016), while authors introduced some question to the last segment of questions about the mode of travel. Findings – Based on the results, it is concluded that the ways of travel of slow tourists are largely related to the goals and outcomes of tourists who visited Vojvodina, and all tourists included in this study are highly satisfied with Vojvodina as a slow destination. Contribution – The contribution of this study is reflected in the fact that slow tourism has not been sufficiently researched in Vojvodina, and this study is significant because it initiated research on this topic, which can be a great potential of this region.