Neuro Marketing- The Future of Indian Marketing System

Aug-Sep 2023 Pub Date : 2023-08-01 DOI:10.55529/jmc.35.25.29
Shreeyam Chaudhary
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Abstract

There has been a change in the buying decision process of the customers to buy a particular kind of product. Also, there is a need of the hour to change this mindset and develop something which can be used to analyze the behavior of the customers in making decision regarding a particular product. This can be done by using the term Neuro marketing. This research paper presents how Neuro marketing can act as a future of marketing system in India. Neuro marketing is an emerging interdisciplinary field connecting psychology and neuroscience with economics. The goal of neuro marketing is to study how the brain is physiologically affected by advertising and marketing strategies. It involves the use of certain scientific techniques like FMRI (functional magnetic resonance imaging) and EEG (electroencephalography)
神经营销-印度营销系统的未来
消费者购买某种特定产品的购买决策过程发生了变化。同时,也需要一段时间来改变这种心态,开发一些可以用来分析客户在对特定产品做出决策时的行为的东西。这可以通过使用术语神经营销来实现。这篇研究论文介绍了如何神经营销可以作为营销系统在印度的未来。神经营销学是一个新兴的跨学科领域,将心理学、神经科学与经济学联系在一起。神经营销的目标是研究大脑是如何受到广告和营销策略的生理影响的。它涉及到使用某些科学技术,如FMRI(功能性磁共振成像)和EEG(脑电图)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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