ANALYSIS FACTORS OF APPLICATON GREEN SUPPLY CHAIN MANAGEMENT IN SME`s IN THE CITY OF SEMARANG

Abstract

The goal of this study was to look at the factors that pushed SMEs in Semarang City to implement Green Supply Chain Management during the COVID-19 and New Normal pandemics. In this study, the purposive sampling technique was used. There are 100 respondents in the research sample. This research technique uses Structural Equation Modeling (SEM) in the AMOS 24.0 program. The results of this study explain that the Strategic Orientation variable has a positive and significant effect on the Green Supply Chain Management variable with an estimated value of 0.945, and the Government Regulation variable has a positive and significant influence on the variable Green Supply Chain Management with an estimated value of 0.070, the Green Supply Chain Management variable has a positive and significant effect on the Environmental Performance variable with an estimated value of 0.504, the Strategic Orientation variable has a positive and significant effect on the Envir Mental Performance variable with an estimated value of 0.442, the Government Regulation variable has a positive and significant influence directly on the Environmental Performance variable with an estimated value of 0.041. Government regulations and support for facilities regarding efforts to implement the idea of environmental concern have a significant positive impact on SMEs in Semarang City. High environmental performance is brought on by the best implementation of Green Supply Chain Management, which is based on a synergy between supply chains' participants and the government itself.