Special Aspects of Formation of Organic Products Food Market Segment

Abstract

—The article considers the organization of agricultural markets of organic products and the optimization of the placement of raw material zones of organic agriculture based on the use of mapping-zoning technology, which is a technique for segmenting an object of research by criteria. Criteria of segmentation of production and processing of agricultural products, with allocation of local markets of agricultural products are offered. The article assesses the strategic directions of development of individual segments of agricultural commodity production based on organic farming methods with a focus not only on the internal needs of the population and the formation of segments of organic products in the food market, but also exports, especially to Asian countries. Ecological agriculture and processing of agricultural products are considered in conjunction with other sectors of the economy, soil fertility, quality and certification of organic products, as a strategic direction for the development of agricultural production.