Sustainable Farming Community using Green Marketing

Abstract

Farming is a major sector of Indian economy, and one of the most efficient and beneficial ways of promoting farming is Green Marketing, which is the process of improvisation of brand perception by following positive environmental objectives. Delivery of farm products from the producers to consumers often includes the hand of middlemen, called Mediators, because of whom, there often arises a substantial decrease in profit for the producers. By incorporating the principles of green marketing, buyers can receive the farm produce, i.e., vegetables, and grains directly from the producers, thereby eliminating the hand of mediators. It is believed that this approach has a wide scope in metropolitan areas, where people seldom have time to walk to the grocery stores and buy farm produce. The proposed system is developed using Java, XML, and Firebase. The application maintains complete transparency in payments and is user-friendly.