The Global Shift in Fast Fashion Industry and Its Implication in Supply Chain Management

Abstract

This research question of this paper is to interpret some root causes of a global shift in fast fashion industry and to provide a specific view of its implications in supply chain management. The paper takes methodology of literature review and case study for the reasons of global shift. On the other hand, an interdependent analysis is applied to discover a distinct perspective of supply chain through a set of key drivers. These key drivers establish a system of implications in four components: product value, information, total cost and speed to market, to provide some interesting findings and conclusions in fast fashion industry. In the end, the paper discusses findings combined with three root causes of the global shift.