An Empirical Study of Business Intelligence (BI) Application in E-business Enterprises: Taking YNYY Pharmaceutical Chain Enterprise as Example

Abstract

This paper firstly explains the significance of Business Intelligence (BI) application in E-business enterprises in China, and develops the concept models for BI Application in E-business enterprises. And then based on this, it makes a multi-dimension analysis of BI application from the perspectives of time, information value and technology. Finally, it takes the replenishment system of retail stores of YNYY Pharmaceutical Chain Enterprise as an example to make further empirical analysis of BI application.