Ring My Bell

Abstract

This chapter considers the psychological mechanism known as evaluative conditioning. Evaluative conditioning is defined as a process whereby an emotion is evoked by a piece of music just because this stimulus has been paired, repeatedly, with other positive or negative stimuli, which are not necessarily logically connected to the music in any way. It is a special form of classic conditioning that involves the pairing of an initially neutral conditioned stimulus (CS) with an affectively valenced, unconditioned stimulus (US). After the pairing, the CS acquires the ability to arouse the same affective state as the US in the perceiver. The remainder of the chapter discusses the characteristics of evaluative conditioning, the emotions that conditioning might arouse, and the role of conditioning in everyday life.