K. Borblik. Prerequisites for forming a strategy for sustainable development of the tourist services market in Ukraine.

Abstract

The purpose of the article is to determine the main aspects of forming a strategy for sustainable development of the tourist services market, which will ensure the competitiveness of the Ukrainian economy in modern conditions. The course of modernization involves the rationalization of the spatial organization of Ukrainian tourism and the effective transformation of its management system. The main purpose of the article is to monitor the implementation of the development strategy and to compare the results in terms of achieving the set goals. The dynamics of development of the tourist services market and structural changes in it, employment of the population, solving other social problems (level and quality of life, development of tourism infrastructure) are substantiated. Measures in the field of ecology, support of science, etc. are considered. The methodology of the European Expert Service Tacis EES is used, which must be tied to the conditions of Ukraine for the preparation of a strategy for the sustainable development of the tourist services market. It is proposed to use a methodological approach to the development of prerequisites for the formation of a strategy for sustainable development of the tourist services market of Ukraine. The article is based on the theory of jointly separated stages, recognition of tourism as a complex integrated human sphere, necessity of development of the market of tourist services in the conditions of fatigue.