ABC TV and multiplatform innovation in the era of high speed broadband

Abstract

The television broadcasting industry in Australia (and around the world) is going through a period of rapid and fundamental change. As a publicly funded broadcaster the ABC (Australian Broadcasting Corporation) is playing an important role developing and implementing innovative content propositions across diverse delivery platforms. The growth of on-demand viewing, interactivity, social media and personalised data will significantly alter the traditional audio visual viewing experience and with it has the potential to radically change distribution, business and production models. The ABC is engaging with a range of innovative broadband enabled initiatives to ensure it can continue to deliver locally relevant content and services for its audiences. By taking risks which other media organisations might not be prepared to incur, the ABC is also playing a part in encouraging innovation more broadly across the industry. This is essential if the local media industry is to prosper and if demand for the distribution and creation of local content is to be maintained.