The Effect of Nutrition Labelling on Purchasing Decisions: A Case Study of Lucky Me! Instant Noodles in Barangay 454 and 455 Manila, Philippines

Proceedings of the 5th International Conference on Industrial and Business Engineering Pub Date : 2019-09-27 DOI:10.1145/3364335.3364374

M. Torres, Y. Prasetyo, R. A. C. Robielos, Carl Vincent Y. Domingo, M. Morada

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引用次数: 15

Abstract

The nutrition label is an important part in informing consumers about the nutrition content of food products. This study utilized structural equation modeling to derive the causal relationship between "Nutrition Label", "Nutrition Fact", "Reason to Check", and "Purchasing Decision" simultaneously. A total of 100 questionnaires were collected from respondents in Barangay 454 and 455, Sampaloc, Manila, Philippines. The results indicated that "Nutrition Label" had significant effects on "Reason to Check" and "Purchasing Decision". In addition, "Reason to Check" also had a significant effect on "Purchasing Decision". Interestingly, female respondents and respondents with higher income had significant effects on "Reason to Check" which subsequently affect "Purchasing Decision". Our SEM results could provide valuable theoretical foundations to identify the interrelationship among "Nutrition Label", "Nutrition Fact", "Reason to Check", and "Purchasing Decision" particularly for nutrition researchers and food manufacturers.

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营养标签对购买决策的影响:以“幸运的我!”菲律宾马尼拉，Barangay 454和455的方便面

营养标签是告知消费者食品营养成分的重要部分。本研究运用结构方程模型，同时推导出“营养标签”、“营养事实”、“检查理由”与“购买决策”之间的因果关系。从菲律宾马尼拉Sampaloc的Barangay 454和455的受访者中共收集了100份问卷。结果表明，“营养标签”对“检查理由”和“购买决策”有显著影响。此外，“检查的理由”对“购买决策”也有显著影响。有趣的是，女性受访者和收入较高的受访者对“检查的理由”有显著影响，进而影响“购买决策”。我们的SEM结果可以为营养研究人员和食品制造商提供有价值的理论基础，以确定“营养标签”，“营养事实”，“检查理由”和“购买决策”之间的相互关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 5th International Conference on Industrial and Business Engineering

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