Research on the Strategy of Network News in the Perspective of Health Communication

Abstract

With the progress of social science and technology, format of news report has not only stayed in long words, images, audio and video. By taking the advantage of technology development, other technical means in the network/internet news feature elements can make contents presented in richer formats. Nowadays, the media utilize multimedia combination format to report news can also come with a corresponding values and social norms. This study utilized the eye movement experiment to find out the factors relative to attract the audience. In order to provide references, it reinforces the media in the spread of health communication. Moreover, this study emphases on the perspective of health communication, analysis of network/internet news special report on the planning and production characteristics.