The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru

Jurnal Pendidikan Ekonomi (JUPE) Pub Date : 2021-09-10 DOI:10.26740/jupe.v10n1.p1-8

Kiki Joesyiana, A. Prihastuti, Desi Susanti

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引用次数: 1

Abstract

Currently, the coffee shop is one of the growing trends in the coffee businesses that are of great interest, not only in Pekanbaru but throughout Indonesia, the existence of a coffee shop business is increasing growth. However, in early 2020, the world faced Covid 19 pandemic that is greatly impacting the life aspects including the coffee shop business. This research aims to know the opportunities and challenges as the reference for the owner to run the business ahead in Covid 29 Pandemic and to be more creative to take advantage of its opportunities and challenges to keep the business survived and to make a profit. The Descriptive qualitative analysis was employed in this research with a SWOT framework. Primary and secondary data were used in this research, it was obtained from observation and in-depth interview related to opportunities and challenges of coffee shop business in Covid 19 Pandemic and also the distribution of the questionnaire. SWOT analysis and SWOT matrix show that the Coffee Shop business in Pekanbaru is in cell 1 (Grow and Build). Intensive strategy (market penetration, product development, and market development) was the most appropriate strategy to be implemented in this cell part of the Coffee Shop business in Pekanbaru

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新冠疫情期间北干巴鲁咖啡店业务的机遇与挑战分析

目前，咖啡店是咖啡业务的增长趋势之一，不仅在北干巴鲁，而且在整个印度尼西亚，咖啡店业务的存在正在不断增长。然而，在2020年初，世界面临着Covid - 19大流行，这极大地影响了包括咖啡店业务在内的生活方面。本研究旨在了解机遇和挑战，作为业主在Covid - 29大流行中经营业务的参考，并更具创造性地利用其机遇和挑战，以保持业务生存并盈利。本研究采用SWOT框架，采用描述性定性分析。本研究使用了第一手和二手数据，这些数据是通过观察和深入访谈获得的，这些数据与Covid - 19大流行中咖啡店业务的机遇和挑战以及调查问卷的分发有关。SWOT分析和SWOT矩阵表明，北干巴鲁的咖啡店业务处于细胞1(成长和建设)。密集战略(市场渗透，产品开发和市场开发)是在北干巴鲁咖啡店业务的这个单元中实施的最合适的战略

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Jurnal Pendidikan Ekonomi (JUPE)

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